Cream Stone
2019
BRAND IDENTITY
Role: Brand Refresh, Conceptualisation, Brand Identity
Cream Stone takes pride in serving the highest quality premium ice cream blends, homemade waffle bowls & cones, innovative recipes, a wide range of mix-ins and its undying dedication to enhance the customer experience at every stage.
The visual language of Cream Stone’s brand identity is based on basic shapes that form aesthetic abstract graphics derived from the desserts that are served at Cream Stone. The design is playful, eye-catching and makes the viewer feel tempted to have it all. Even the logo easily becomes part of the artistic interplay as it also follows the basic shapes that are used in the graphics.
